A smell reaches the memory before words do — which is why a specific fragrance can drop someone into a childhood state instantly. In change work, smell and taste anchors are unusually durable.
Gustatory & Olfactory
Taste and smell — the two representational systems everyone has and almost nobody talks about, despite their unmatched power to trigger memory and state.
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ShriViral Manek, Institute of NLP India · reviewed 30 Sept 2026