Coaching's core move is the frame switch — not to ignore problems but to aim the nervous system at a target it can build. Solution-focused research supports the direction; the well-formed conditions make it rigorous.
Outcome Frame vs Problem Frame
Problem frame: what's wrong, why, who's responsible, how long it has lasted. Outcome frame: what you want, how you'll know, what resources exist. Same situation, different physics.
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ShriViral Manek, Institute of NLP India · reviewed 30 Sept 2026