Gordon's Therapeutic Metaphor and his later modelling manuals represent the craft tradition of NLP — the part that actually studies how to model excellence rather than just claiming to. Highly regarded by practitioners who read carefully.
David Gordon
David Gordon (1946–2020), American — early NLP developer known for therapeutic metaphor and for serious work on modelling methodology itself.
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ShriViral Manek, Institute of NLP India · reviewed 30 Sept 2026