The commercial-application book of the Bandler catalogue: fast, tactical, and best read with the ethics chapters of some other book open beside it. Best for: sales professionals who already have a moral compass and want the pattern toolkit.
Persuasion Engineering
Richard Bandler & John LaValle, 1996 — NLP patterns aimed squarely at business persuasion and sales contexts.
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ShriViral Manek, Institute of NLP India · reviewed 30 Sept 2026