Gordon made metaphor engineering learnable: map the structure of the client's stuck pattern, build a tale with the same shape and a different ending, deliver with timing. Still the clearest text on the craft.
Therapeutic Metaphors
David Gordon, 1978 — the craft of building stories isomorphic to a client's situation, offering movement without direct confrontation.
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ShriViral Manek, Institute of NLP India · reviewed 30 Sept 2026