Criteria are the handle for motivation in coaching and persuasion: proposals succeed when they speak to ranked criteria, not when they are objectively better. The full elicitation lives under values work.
Criteria
The value words a person requires something to satisfy before deciding — "reliable", "innovative", "respected" — elicited by asking what is important about a context.
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ShriViral Manek, Institute of NLP India · reviewed 30 Sept 2026